| Any reflective student of history is often amazed at | | | | Aztec's. He obliterated their society and culture. The |
| the products and processes invented and discovered | | | | southern source of chicle was unknown to the Spanish |
| in the ancient world that we take for granted today. | | | | and thus lost for centuries. In 1870, Thomas Adams, |
| Paint, gunpowder, weaponry, cement, the arch, beer, | | | | exploring in Mexico's southern-most jungle |
| silk, papyrus, champagne, and so many others remain | | | | rediscovered the ancient chicle resin. Soon after, |
| at the center of modern society and commerce in one | | | | William Wrigley found the source and the first chewing |
| form or another. Two of the most interesting ancient | | | | gum war soon commenced. |
| inventions are among the most popular consumer | | | | Adam's most famous brand of chewing gum was |
| products of modern times, chewing gum and | | | | Chiclettes. Wrigley launched the Juicy Fruit and |
| chocolate. | | | | Spearmint brands. Both were very successful, though |
| Chocolate was first harvested and converted into a | | | | Wrigley came to be a towering beacon of Chicago |
| consumable drink by the Aztec's in Mexico. Before the | | | | commercial and social life. The Company he founded, |
| Aztec's, the cacao bean was considered a nuisance | | | | in addition to the eponymous Wrigley Building and |
| plant that neither animals or humans would eat. Tough, | | | | Wrigley Field, has seared the name Wrigley as one of |
| bitter, hard, and inedible, cacao was the plant seemingly | | | | America's great brands. |
| least likely to have an upside commercial destiny. | | | | Inadvertently, the search for new sources of chicle in |
| The Aztec's took the cacao bean and blended the | | | | Southern Mexico has lead to the discovery of many |
| meat of the plant with peppers, cane and various | | | | ancient Aztec and Mayan cities that the jungle had |
| liquids to form a drink that was consumed vigorously | | | | devoured. To this day archaeologists are diligently |
| as a luxury tonic. The cultivation of cacao became a | | | | working, and discovering lost tombs, pyramids and ruins |
| significant industry in Mexico and the beans actually | | | | that might have never been brought from beneath the |
| represented a type of currency that facilitated trade. | | | | jungle's grasp without the commercial desirability of |
| When Hernando Cortes conquered Mexico, he and his | | | | chicle acting as the apex prod for exploration. |
| Spanish conquistador's were repulsed by the taste of | | | | The Conquistador's were not interested in foodstuffs. |
| the cacao spirit drink that the Aztec's consumed in | | | | They were lustily seeking gold, silver, jewels and |
| such large quantities. They spit it out and written | | | | mineral wealth. However, after plundering Mexico and |
| accounts refer to their disgust at the drinks harsh, bitter | | | | Central and South America of all the booty they could |
| taste. However, through experimentation, they found | | | | pilfer and transferring this haul to Spain they never |
| that by removing the pablano peppers and other | | | | recognized the real treasures they had discovered. |
| Mexican herbs and substituting pure sugar the | | | | Many types of grains, vegetables and fruits were |
| combination produced a sweet, savory foodstuff that | | | | introduced to Europe and the world as a result of the |
| was consumable as a drink or a candy. | | | | rapaciousness of the Spanish Conquistador's. These |
| The undesirable cacao bean had found it's initial | | | | unintended side effects of the Spanish invasion of the |
| commercial niche. Plant specimens were transported | | | | New World were, at that time, considered tertiary |
| back to Spain and soon the popularity of chocolate | | | | benefits of the conquests. Certainly, the exportation of |
| spread across Europe. Planting of cacao trees spread | | | | chocolate and chewing gum has provided the modern |
| across parts of Africa and Asia as demand increased | | | | world with several of life's most appreciated and |
| and plantations were required to produce cacao in | | | | satisfying products. |
| huge quantities. | | | | Cadbury, Nestle, Mars and Hershey are international |
| The Aztec's likewise are central to the discovery and | | | | behemoth brands that provide sinful delicacy and |
| commercialization of chewing gum. In remote parts of | | | | enjoyment to humankind at amazingly affordable |
| southern Mexico, trees release a type of sap called | | | | pricing. Hundreds of enterprises, large and small, all over |
| chicle. The Aztec's harvested this chicle resin and | | | | the world produce amazing confections based on the |
| developed a chewable paste that could be imbued | | | | Aztec discoveries of chicle and chocolate. Today, we |
| with herbs, sweets and flavors. For hundreds of years | | | | are the beneficiaries of the Aztec genius for taking |
| the use of chicle as a forerunner of modern chewing | | | | unwanted forest by-products and converting them to |
| gum was common throughout Mexico and parts of | | | | wondrous concoctions that make our mouths salivate |
| Central America. | | | | and tongue's quiver with delight. |
| Hernando Cortes however did not just conquer the | | | | |