| The Big Mistake most People Make | | | | agencies who are not from here know that! |
| I have found that companies and individuals all seem to | | | | They don't know, as well, that very, very often you |
| make the same mistake. They make the mistake of | | | | can drive only one way along the Amalfi Coast. Do |
| believing the myth that by booking all your | | | | you know how many times I have been given this |
| arrangements through a big agency, you will get better | | | | program where they did it the wrong way? Lots of |
| service. | | | | times. Hundreds of times. |
| For 20 years, I have been collaborating with big city | | | | That's because in the agency they just look at the |
| agencies and I know it to be false. Because your rep in | | | | map. They can see the road. They assume that the |
| the big agency cannot have expertise on the ground | | | | buses and that road - they work together perfectly. |
| where that tour or eventis going to happen, and all | | | | Then, no matter how hard your local guide works to |
| sorts of things go wrong. | | | | execute a plan full of planning mistakes, the result is |
| This means that very, very often the most critical | | | | generally more chaotic and of a poorer quality that if |
| decisions, like what is included, when things will happen, | | | | the people had come directly to a local expert in the |
| for example, have already been decided by people | | | | first place. |
| who have no idea about the area you will be spending | | | | You Pay The Price, For The Mistakes Made By The |
| your time. | | | | Agency |
| An Example - The Amalfi Coast Tour | | | | Ultimately, it is the customer who pays the price in the |
| Another example I can mention to you that is very | | | | end. Whenever this happens, it is never the main |
| famous here where I work as a tour planner and guide | | | | agency that solves the problems that they created. It |
| in Italy is the Amalfi Coast. This is really attractive for | | | | is the guide or the local planner like me who is running |
| people and even agencies because they can sell | | | | their event who has to resolve the problems. |
| easily, It's very simple for them to sell The Amalfi | | | | An Easy Solution |
| Coast. | | | | The advantage in my opinion of not believing this kind |
| The Amalfi Coast until recently could be driven along | | | | of myth that big agencies are better than going directly |
| by buses that hold up, let's say 50 people. This is the | | | | to a local expert is that you have the direct relationship |
| biggest bus size we have. Now, busses this size are | | | | with a place. The assurance of better quality, |
| no longer permitted on the Amalfi coast. Very few | | | | especially information, is not "lost in translation. |