| HP has started making digital cameras only recently. | | | | invested nearly $300 million in its consumer advertising |
| However, the firm provides a one-stop-shop for all | | | | for the same. This is the largest investment made by |
| digital facilities. The company has made a large number | | | | the company in advertising till today. HP believes that |
| of innovations over the years. Let us view the | | | | digital photography is a booming business and is slowly |
| interesting history of this company. | | | | going to take over the film camera market. The trend |
| Started by two Stanford University graduates, Dave | | | | to purchase digital cameras is spreading all across |
| Packard and Bill Hewlett in 1938 in a rented garage | | | | Asia and Europe - and HP does not want to be left |
| with a mere working capital of $538 - Hewlett | | | | behind. |
| Packard is a multi-billion dollar company today. With net | | | | Hence HP says that it is the only company which is |
| revenues of $7.2 billion in the year 2004 and over | | | | providing a one-stop-shop for all digital camera users. |
| 28,000 employees all across the globe, HP has come | | | | You can buy a HP digital camera, take snaps, and then |
| a long, long way. | | | | load them onto your HP computer and take printouts |
| Both Hewlett and Packard being students of electrical | | | | (you guessed it) from your HP printer as well. And |
| engineering, started with the invention of a | | | | even the paper and ink used in your printer, is yes, HP |
| resistance-capacity audio oscillator. They continued to | | | | again. |
| make similar test and measurement products, and by | | | | HP has yet to make a niche for itself in digi cameras, |
| 1942, had constructed a 10,000 square foot company- | | | | however, with its current aggressive marketing |
| owned building in Palo Alto, California. One interesting | | | | strategies and brand image, it is most likely that the |
| fact to note is that they decided the name of the | | | | company will surpass all market expectations as it has |
| company on the basis of just tossing a coin! | | | | done in the past already. Here is a list of the latest |
| In the 50's, the company continued to grow | | | | cameras by HP: |
| dynamically, making major advances in microwave | | | | HP Photosmart 945 series and HP Photosmart R707 |
| instrumentation and in the year 1962, Hewlett Packard | | | | digital camera series: The camera for all users with an |
| appeared in Forbes Top 500 List of Companies for | | | | optional dock, can be used for slideshows as well. |
| the first time at number 460. | | | | HP Photosmart R717 series: Slightly advanced series |
| After this, there was no turning back for HP. The | | | | with digital zoom and Real Life technology. |
| company went from strength to strength, constantly | | | | HP Photosmart R607 series: With 4.1 nega pixels, this |
| innovating new technologies - whether it was in the | | | | series is good for home use. |
| field of medicine, laser technology, computers, printers, | | | | HP Photosmart M407 series, HP Photosmart M417 |
| microprocessors etc. | | | | Digital Camera series, HP Photosmart M307 digital |
| After HP entered the consumer market with its | | | | camera series, HP Photosmart M22 Digital Camera |
| computers and allied products, it also recently decided | | | | series and HP Photosmart 435 digital camera series: all |
| to introduce its own digi cameras as well. In fact, in | | | | these series have 3-5 mega pixels and are nice and |
| order to make its mark in digital cameras, HP has | | | | cheap for users. |