| Throughout history, diamonds have captured the | | | | Saint Louis IX of France established a sumptuary law |
| interest of mankind with its brilliant sparkle and its | | | | that mandated reserving diamonds for the king, |
| durability and hardness. There are ancient myths and | | | | emphasizing its worth and value. Kings wore diamonds |
| beliefs about diamonds, from it being the tears of gods | | | | to symbolize strength, invincibility and courage. Over |
| to pieces of stars fallen from the sky. | | | | time, the European aristocracy and even the wealthy |
| One legend even tells of a valley of diamonds in | | | | merchant class, both men and women, also began |
| Central Asia protected by murderous snakes and birds | | | | wearing diamond jewels. |
| of prey. | | | | Because of the worth and value of this precious |
| The earliest accounting of diamonds date back some | | | | mineral, diamonds have also become a source of |
| 3000 years ago in India, where it was first mined. In the | | | | conflict. Today, diamonds mines in Central and West |
| ancient language of Sanskrit, the word diamond is | | | | Africa have come under the control of revolutionary |
| taken from vajra, meaning thunderbolt, and indrayudha, | | | | groups. These profits from the sales of these "blood |
| meaning the weapon of Indra, who is warrior god from | | | | diamonds" have been used to finance their operations. |
| Vedic scriptures. No diamonds have actually been | | | | But the common household might know more about |
| found in ancient Indian sites, but instead history leaves | | | | diamonds from a De Beers commercial than from |
| us with diamond "footprints", cylindrical holes in ancient | | | | news of conflict diamonds. De Beers is a well-known |
| beads, with noticeable grooves left by a twin-diamond | | | | diamond store and its "A diamond is forever" |
| drill. | | | | advertising campaign is one the most successful and |
| These diamond drill holes are not similar to any other | | | | innovative campaigns in marketing history. |
| kind of drilling technique and are unique to diamond | | | | And that is why the diamond has in history, also |
| drilling technology. In India, the diamond had a | | | | become a symbol of love. In 1477, Archduke |
| multi-purpose use, one for its decorative properties, | | | | Maximillian of Austria gave an everlasting symbol of his |
| and another to ward off evil and to serve as a | | | | affection to Mary of Burgundy a diamond ring that has |
| talisman during battle. It was likely that it was first highly | | | | started the tradition of diamond engagement rings. |
| priced in ancient India due to its light reflecting | | | | Since then, women have been dreaming of wearing |
| properties. | | | | their own diamond engagement ring on their hand |
| Diamonds began appearing again in history in the 13th | | | | before getting married. |
| century as part of European royalty, sharing settings | | | | Throughout history, diamonds have been known for its |
| with gold and pearls. Instead of its popularity due to | | | | excellent physical properties and even its ties to |
| mythical powers, as diamonds were once also used in | | | | spiritual and seemingly mystical powers. Its value and |
| the Dark Ages as a medical aid, diamonds were | | | | worth have only increased during the centuries and will |
| featured prominently in jewelry and royal regalia, | | | | endure on, as diamonds are forever. |
| especially by the 17th and 18th century. | | | | |